About Us
Leading with integrity and expertise
Who We Are
Leading with integrity, innovation, and 30+ years of expertise
Fines SA is South Africa’s most trusted platform for managing traffic fines and vehicle administration. For more than three decades, we’ve helped motorists, families, businesses, and fleets take control of their fines with confidence and ease. South Africa’s traffic fine system is complex — split across two national systems and 257 municipalities. This fragmentation has made managing fines time-consuming and confusing for millions of drivers. We built Fines SA to change that. Our platform brings everything together in one secure, simple, always-accessible place.
Our Solution
A comprehensive, user-friendly, cost effective and reliable platform
Our Mission
To simplify fine management and payment
Our Promise
A hassle-free experience and peace of mind
Our Story
Our journey began in 1994, when our founders — entrepreneurs deeply rooted in the vehicle administration industry — recognised how difficult it was for South Africans to complete even the simplest tasks:
- registering a vehicle
- transferring a number plate
- applying for personalised plates
- managing traffic fines
Queues were long. Processes were unclear. Municipal systems didn’t speak to each other.
So they pioneered a better way.
From day one, their mission was simple: use technology to remove complexity, save time, and empower motorists.
Over the years, that mission grew into a nation-wide platform trusted by more than 1.5 million motorists and 2 million managed vehicles.
Today, Fines SA leads the industry in delivering the fastest, simplest, and most comprehensive fine-management experience in South Africa.
Why We Exist
Our Purpose
We’re here to make life easier for South African motorists — and to make our roads safer for everyone.
Peace of mind
We take the stress out of managing fines and demerit points.
Safer roads, fewer fatalities
We support awareness and responsible driving behaviour.
Positive change in driver behaviour
Understanding fines and points leads to safer decisions.
Empowering motorists with clarity
We make a complex system easy to understand.
A simpler way to pay fines online
Fast, secure, hassle-free — 24/7.
Our Values
Our core values guide every part of our business — from our technology to customer support.
Honesty & Integrity
Transparency guides everything we do — with customers and colleagues.
Customer Centricity
Our customers’ needs shape our thinking, our technology, and our service.
Entrepreneurial Spirit
We innovate boldly, solve problems creatively, and always look for a better way.
Fairness & Inclusion
We value every person, treat each other with respect, and champion equal opportunity.
Our Origins
The people who saw the problem long before anyone else
In the early 1990s, two entrepreneurs working in the vehicle administration space noticed the same frustration everywhere they went:
- Motorists standing in long queues.
- Businesses wasting hours on paperwork.
- Parents losing time with their families because of outdated systems.
- Municipal offices overwhelmed with requests they couldn’t process efficiently.
They realised something important:
The problem wasn’t the motorists — it was the system.
So they set out to fix it.
Barry Berman, CEO and Founder of Fines SA
Our Answer
In 1994, they launched a series of innovations aimed at simplifying vehicle administration. What started as a small effort to help everyday motorists soon grew into a national movement to make life easier for millions of South Africans.
Their philosophy was simple:
- Reduce unnecessary bureaucracy
- Use technology to bridge gaps between systems
- Prioritise people, not paperwork
- Create tools that empower instead of overwhelm
Three decades later, that same vision powers Fines SA. Their commitment to transparency, customer care, and innovation is still at the heart of everything we do.
Their mission lives on:
Give every South African motorist a simpler, safer, more informed driving experience.
